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The must-have local magazine to make a trip more fun "sir-etok note" from Hokkaiodo, the farthest limit

Published : November 8, 2016
Production area : Shiretoko
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Hi, I’m Manami from SUNCHI editorial desk.
If going on a trip, I’d love to make it a nice one.
Then, what’s the trick of it? An answer is to ask local people to guide you to the popular place among them, not to the typical place for tourists. So, I’ve started to look for local magazines issued on site with deep affection for the local. The second magazine what I’ve picked up is “sir-etok note” issued in Sharicho Town in Shiretoko Peninsula in Hokkaido.

“Shiretoko” where the editorial desk of sir-etok note is located has been registered to the World Natural Heritage Site in 2005. “Sir-etok”, the origin word for Shiretoko means a point of a land in Ainu, in other words land’s limit. Shiretoko is noted as the last unexplored area and famous for the primeval nature and wild animals such as brown bear and Yezo deer. But the name of Sharicho Town which has Shiretoko doesn’t prevail, said the editor Chie Takekawa. She thinks one of the charms of Sharicho is the people who live a life in a harsh environment. Sir-etok was launched in 2011 in the aim of casting a spotlight on them.

The latest issue is on a trip to Shiretoko accompanying Naoki Ishikawa and Yoshitomo Nara, which is wonderful.

The editorial desk has three people. The two of them are from Sharicho Town and all of three lives in the town now. The work is done by each element as a writer designer, illustrator. The interests of the three are different like nature, history and art, so the material for the paper isn’t run out. Diversity of the town and its capacity always makes them touched, they said.

Their concept and purpose as the same time is to share its culture, history, industry and residents’ daily life. The paper has been issued to 10th with their passion for delivering Shiretoko not only as being splendid and on the farthest limit but as the extension of every day life. Their direct and unique stance according to more their own interest and discovery than the sake of local PR gives new discoveries to the local and unforgettable memories to the tourists. They are working on the next issue now. Look forward to seeing another appearance of the land’s limit.

An adorable brown bear delivered the paper. A small care like this makes me happy.

Here it is.

Available at Bookstores, local farmers markets, cafes, etc. in Sharicho Town and bookstores in Sapporo and Tokyo. Mail-order is available, too.
siretok.stores.jp


We are looking for local magazines.

We are collecting the information on locally issued magazines throughout Japan.It would be appreciated if you could inform us about your local magazine through “Inquiry”“.
Please be noted in advance that we do not guarantee to post all the information. Thank you for your understanding.

Sentence and picture: Manami Inoue
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