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The must-have local magazine to make your trip more fun Free paper "Hiyori", transmitting information about youth culture of Nagano Prefecture

Published : November 1, 2016
Production area : Nagano
  • LINE

Hi, I’m Manami from SUNCHI editorial desk.
If I go on a trip, I’d love to make it a nice one. Then, what’s the trick of it?
An answer is to have someone who would be able to guide you to the popular place among the local, not to the typical place for tourists. So, I started to look for a local magazine issued on site with deep affection for the local. The first magazine what I picked up is the free paper named “Hiyori” about youth culture issued in Nagano Prefecture.

The cover is so impressive for its filmy picture. Its size is convenient to carry. The texture of the paper is nicely rough. Hiyori was launched as an extra issue of a certain information magazine in 2002, and ever since 2005, it has been issued as a monthly free paper and currently published just by one editor!

It features one local area a month and focuses on the deep and attractive shops, people, and culture. It contains a lot of information for the fun of the weekend ranging from outdoor activities of each season in their rich natural environment, to fashion and cafe. Each picture on the special cover page captures the hot and lively figures of the local. They are so beautiful that induce us to take a trip there with camera.

In recent years, there have been many people settled down in Nagano from other Prefectures. They do each their own activities and transmit information. Hiyori is one of them. Hiyori is published by a minimum number of staff and their affection for Nagano culture can be seen on and among the pages. The local people make use of Hiyori as an information source for the weekend. Hiyori will be a reliable guide for us who travel like living in the local, too.

Here, it is.

Hiyori is distributed in the place such as restaurant, apparel shop, beauty salon, variety shop, and large commercial facility in Nagano. Try to find it upon your arrival.


We are looking for local magazines.

We are collecting the information on locally issued magazines throughout Japan. It would be much appreciated if you could inform us through “inquiry”.
※Please be noted in advance that we do not guarantee to post all the information. Thank you for your understanding.

Writer and Photographer: Manami Inoue
  • LINE

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